Spanish-Language Estrella Media's Rebirth Is Driven by Streaming News

The media company is relying on quicker news flashes, younger anchors and more hashtagging

How do you stand out when you’re one of more than two dozen NewFronts presenters? For Estrella Media, the answer was simple: The multiplatform, Spanish-language media company held two events this week, following up its Wednesday NewFronts presentation on digital initiatives with a broadcast-centric virtual upfront event on Thursday.