How do you stand out when you’re one of more than two dozen NewFronts presenters? For Estrella Media, the answer was simple: The multiplatform, Spanish-language media company held two events this week, following up its Wednesday NewFronts presentation on digital initiatives with a broadcast-centric virtual upfront event on Thursday.
Spanish-Language Estrella Media's Rebirth Is Driven by Streaming News
The media company is relying on quicker news flashes, younger anchors and more hashtagging
