Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Following a somewhat unusual upfront presentation week that saw fewer new shows than the norm–16 vs. 29 last year–buyers last week said they’re happy with what they saw for fall and confident the nets will have plenty of new stuff ready for midseason.
The marketplace now comes into focus with questions about how long will it take to cut ad deals. And that, buyers say, will depend on how greedy the network sales chiefs are.
Buyers generally praised CBS and Fox for having quality new shows ready for fall.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in