Sluggish Start for NBC's Revamped Monday

THE PROGRAMMING INSIDERTuesday, June 8, 2010 Prime-Time Metered Market Monday Ratings:CBS Wins; Sluggish Start for Revamped NBC Ratings Box:What's Hot/What's Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:A Smart Walton___________________________________________________________________________ Prime-Time Metered Market Monday Ratings:CBS Wins; Sluggish Start for Revamped NBC Monday 6/07/10 HH Rtg/Shr CBS 5.3/ 9ABC 4.9/ 8Fox 4.2/ 7NBC 3.4/ 5CW 0.6/ 1 _______ -Percent Change From the Year-Ago Evening (Monday, June 8, 2009):ABC: +22, Fox: + 5, CBS: - 2, CW: -14, NBC: -19_______ -Yesterday’s Winners: The Bachelorette (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS) -Yesterday’s Losers (excluding repeats):Last Comic Standing (NBC), The Good Guys (Fox), Persons Unknown (NBC), True Beauty (ABC) ---------- Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, June 7, 2010. ________ -Ratings Breakdown: A night of all repeats on CBS led this first Monday in June in the overnights, followed by ABC, Fox, NBC and The CW. NBC, in particular, was very disappointing because it was in all originals care of the two-hour season-premiere of Last Comic Standing (3.3/ 5 from 8-10 p.m.) and the series-premiere of scripted drama Persons Unknown, which tied for second (with ABC’s True Beauty and behind a repeat of CBS’ CSI: Miami) with a 3.5/ 6 at 10 p.m. Comparably, Last Comic Standing finished eight percent below failed year-ago occupant I’m a Celebrity…Get Me Out of Here! (3.6/ 6 on June 8, 2009). Here is the half-hour breakdown for Last Comic Standing: Last Comic Standing (NBC)8:00 p.m.: 3.5/ 6 (#4)8:30 p.m.: 3.2/ 5 (#4)9:00 p.m.: 3.3/ 5 (#4)9:30 p.m.: 3.4/ 5 (#4) CBS’ encore line-up fared as follows: CBS/Monday8:00 p.m.: How I Met Your Mother (R): 3.7/ 6 (#3)8:30 p.m.: Rules of Engagement (R): 3.9/ 6 (#3)9:00 p.m.: Two and a Half Men (R): 6.8/11 (#1)9:30 p.m.: The Big Bang Theory (R): 6.4/10 (#1)10:00 p.m.: CSI: Miami (R): 5.5/ 9 (#1) As for Two and a Half Men, a reportedly later than anticipated hearing for Charlie Sheen’s assault charge against his wife could delay production for the start of the upcoming eighth season. Over at ABC, The Bachelorette continues to garner interest in this early summer, with a 5.6/ 9 in the overnights from 8-10 p.m., and growth in every half-hour as follows: The Bachelorette (ABC)8:00 p.m.: 5.3/ 9 (#1)8:30 p.m.: 5.4/ 9 (#1)9:00 p.m.: 5.7/ 9 (#2)9:30 p.m.: 6.1/ 9 (#2) Given the time of year, you can consider this a “winning” performance for The Bachelorette. Despite the lead-in support, retention for aforementioned True Beauty out of the 9:30 p.m. portion of The Bachelorette was just 57 percent. Elsewhere, Fox had mixed news with its combination of Lie to Me (#2: 4.9/ 8), which will be anchoring Wednesday in the fall (into Hell’s Kitchen at 9 p.m.) and recently introduced The Good Guys (#3: 3.5/ 6), which is slated to air Fridays at 9 p.m. out of relocated Human Target. Considering the lack of interest in The Good Guys, I personally think Fox will remove it from the fall line-up. The CW capped off the evening with repeats of One Tree Hill (#5: 0.7/ 1) and Gossip Girl (#5: 0.5/ 1). As a reminder, here is what you will be seeing on the networks on Monday this fall (with the new shows capped and in bold): ABC8:00 p.m.: Dancing With the Stars (two hours)10:00 p.m.: Castle CBS8:00 p.m.: How I Met Your Mother8:30 p.m.: Rules of Engagement9:00 p.m. Two and a Half Men9:30 p.m. MIKE & MOLLY10:00 p.m.: HAWAII FIVE-O NBC8:00 p.m.: Chuck9:00 p.m.: THE EVENT10:00 p.m.: CHASE Fox8:00 p.m.: House9:00 p.m. LONESTAR CW8:00 p.m. 90210 (new day)9:00 p.m.: Gossip Girl Source: Nielsen Media Research data_____________________________________________________________________________________ Ratings Box:What's Hot/What's Not -Drop Dead Diva Scores on Lifetime:The Sunday night season-premiere of Lifetime’s Drop Dead Diva rose to 3.12 million total viewers (+10 percent from it’s year-ago series-opener) and 1.45 million adults 25-54 (+10 percent) at 9 p.m. ET, with the second most-watched performance to-date in the demo. Drop Dead Diva, additionally, increased by 17 percent in women 18+ (2.35 million), eight percent in women 25-54 (1.11 million) and six percent among women 18-49 (963,000). -Ample Sampling for MTV’s The Hard Times of RJ Berger:The debut of MTV comedy The Hard Times of RJ Berger got a boost out of The 2010 MTV Movie Awards on Sunday. Airing at 11 p.m. ET, The Hard Times of RJ Berger opened with 2.6 million viewers and a 2.4 rating among persons 12-34, MTV’s highest launch in the demo in two years. Source: Nielsen Media Research data ________________________________________________________________________________ On the Air Tonight:Prime-Time Programming Options Tuesday 6/08/10 ABC: 8:00 p.m. Jimmy Kimmel Live 8:30 p.m. NBA Pre-Game 9:00 p.m. NBA Finals, Game 3 CBS: 8:00 p.m. NCIS (R) 9:00 p.m. NCIS: Los Angeles (R)10:00 p.m. The Good Wife (R) NBC: 8:00 p.m. Losing it With Jillian (time period premiere) 9:00 p.m. America’s Got Talent10:00 p.m. Law & Order (R) Fox: 8:00 p.m. Hell’s Kitchen 9:00 p.m. Glee (season finale) CW: 8:00 p.m. 90210 (R) 9:00 p.m. Life Unexpected (R) Of Note on Cable: -Pretty Little Liars (ABC Family): 8 p.m. ETFour 16-year-old girls who have lost touch with each other after the disappearance of their best friend (Sasha Pieterse) begin receiving mysterious text messages that suggest she is watching them. ________________________________________________________________________ TV Tidbits:Notes of Interest -Hallmark Channel Announces New Programming Initiatives:Hallmark Channel, the new home of Martha Stewart, has announced an original “how to” programming block set to launch this fall. Airing out of The Martha Stewart Show will be two new series: Between, an hour-long topical talk show at 11 a.m. ET hosted by Sirius XM’s Whatever hosts Alexis Stewart and Jennifer Koppleman Hutt; and Mad Hungry with Lucinda at 12 p.m. ET, hosted by author and EatDrink radio show host Lucinda Scala Quinn, whose goal is to bring family back to the dinner table. Following Mad Hungry with Lucinda at 12:30 p.m. will be repeats of seasons one through four of Martha Stewart series Everyday Food. Also airing on Hallmark Channel next season will be two Martha Stewart primetime specials celebrating Halloween and Christmas, and two Martha interview specials focusing on inventors and doers in the fields of entertainment, politics and culture. -Sneak Peak at Rubicon:New AMC drama Rubicon, which officially premieres on Sunday, August 1, will preview this Sunday, June 13 out of the season-finale of Breaking Bad. Set in a New York City-based government intelligence agency, a hard-working analyst (James Badge Dale), who is faced with a shocking tragedy, discovers a complex and sinister conspiracy brewing. -Torchwood on Starz:Starz Entertainment has acquired the U.S. television rights to the next season of BBC drama Torchwood, and will air the 10-episode series exclusively in the United States in the summer of 2011. BBC One will also run it at the same time in the U.K. -Coming Up in Midseason:Several returning series will kick-off their runs in midseason and the list for 2010-11 is as follows: Midseason 2011:This is still a work in progress. But here is an updated listing of what is coming up in midseason on the five broadcast networks: ABCNew: Happy Endings (comedy), Mr. Sunshine (comedy), Off the Map (drama)Returning: The Bachelor, Supernanny, V CBSNew: Criminal Minds spin-off, Got to Dance (reality/competition), Mad Love (comedy) NBCNew: America's Next Great Restaurant (reality/competition), The Cape (drama), Friends With Benefits (comedy), Harry's Law (drama), The Paul Reiser Show (comedy), Perfect Couples (comedy)Returning: The Celebrity Apprentice, Friday Night Lights, The Marriage Ref, Parks and Recreation FoxNew: Bob Burger's (comedy), Mixed Signals (comedy), Ride-Along (drama), Terra Nova (drama)Returning: American Idol, Kitchen Confidential CWNew: Shedding for the Wedding (reality/competition)________________________________________________________________________ TV Trivia Time:A Smart Walton Two of the Walton siblings finished as valedictorian of their high school class. One was oldest son John-Boy. Who was the other? BenErinElizabethJasonJim-BobMary Ellen The answer to yesterday’s question: Which one of the following established cable series is not scheduled to air in originals this summer? After the Catch (Discovery)The Closer (TNT)Hung (HBO)Mad Men (AMC)Monk (USA) Is: e) Monk, which officially concluded in December, 2009. -Current kudos goes to:Suzanne Ackley, Mark Amato, Michelle Yarborough-Bauer, Mikki Beno, Caroline Bisson, Gerry Bixenspan, Lisa Blatt, Barbara Bloomfield, Kristy Boehm, Maureen Bosetti, Sherrie Brooks, Dennis Burton, Larry Collins, Kay Copeland, Larry Corsa, Brad Cramer, Audrey Davis, Sue Doron, Mike Dugger, Andy Ehlen, Josh Emmett, Phyllis Epstein, John Ferlazzo, Arleen Fong, Maureen Goldman, Martha Gonzalez, Scott Hamula, Barb Hemberger, Melissa Hodgdon, Bob Ingersoll, David Jackino, Ken Jobe, Mary Kinoshita, Steve Kurtzer, Stephen Lewis, Julia McCray, Debbie Mirr, Lenora Nickerson, Aaron Paquette, Ken Penney, Alan Perris, Alex Petrilli, Jr., Greg Phelan, Amy Preisendefer, Francine Purcell, Gordon Purcell, Bruce Robinson, Tina Rolon, Joe Rubi, David Ruckman, Paul Rule, Russell Schwartz, Marni Setless, David Shearer, Maxine Shulman, Mark Simmons, Jeremy Simms, Mindy Staley, Lynette Stewart, Ron Strauss, Ronnie Tallant, Nina Tomlinson, Melissa Toyofuku, Don Webb, Tammy Wiard

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Sluggish Start for NBC's Revamped Monday

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