The Skipper

A year into helming ESPN's $8 billion sports empire, John Skipper knows success means staying ahead of the competition

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Manti Te’o is crazy or stupid, and very possibly both. At present, the only thing the 14 people in an ESPN conference room can agree on is that, for good or ill, the story of the Notre Dame defensive standout and his imaginary dead girlfriend is going to eat up the first quarter hour, give or take, of the evening broadcast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in