Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
If you never surf the Web while watching TV, you are distinctly in the minority.
That’s according to a new study conducted by Nielsen on behalf of Yahoo, which found that three out of four Americans use the Web and TV simultaneously, and half do so every day.
Indeed, multitasking is no longer the domain of fantasy football-playing males; it is now commonplace among most demographics. In fact, more women (77 percent) claim to multitask than men (73 percent).