Short-Form Streamer Quibi Debuts, Revamps Marketing For Housebound Consumers

Mobile-only service is tailored for 'in-between moments'

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Quibi, the much-anticipated short-form streaming service featuring high-end, mobile-only programming, is finally here, arriving in an already crowded streaming market that has been upended amid the continued spread of COVID-19.

As a result, the platform—which was created and has been marketed to on-the-go audiences—has had to revamp its campaign in the home stretch now that those potential subscribers are housebound and no longer on-the-go.

The streamer, helmed by longtime Hollywood creator Jeffrey Katzenberg and former Hewlett Packard Enterprise CEO Meg Whitman, is debuting today with 50 original series that run the gamut: unscripted shows helmed by celebrities like Chance the Rapper and Chrissy Teigen will exist alongside thriller series starring Sophie Turner, plus daily news updates from broadcasters like BBC News and CBS.



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