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Newspaper and TV station owner The E.W. Scripps Co. announced Tuesday (April 27) it agreed to sell United Media Licensing, which manages the iconic Peanuts brand, to Iconix Brand Group for $175 million cash. The deal comes two months after Scripps launched a strategic review of its character licensing business.
In conjunction with the acquisition, Iconix formed a partnership with the family of the late Charles Schulz, the creator of the Peanuts characters.
Scripps will continue to own and operate United Media’s syndication operation, which syndicates comic strips and editorial features developed and marketed via United Feature Syndicate and Newspaper Enterprise Association.
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