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Satellite TV rivals DirecTV and Dish Network are putting their heads together to launch a new interactive ad platform that will reach some 30 million homes.
The Advanced Satellite Advertising Platform, or ASAP, will carry long-form advertorial content (i.e., infomercials) on a dedicated channel. Requests for information and other interactive elements will be seeded within the commercial content, offering a more engaging viewer experience.
Viewers will be able to click a button on their DirecTV/Dish Network remote controls in order to enter a sweepstakes or request a product sample, brochure or coupon.
ASAP will assume the Channel 115 position on the DirecTV menu and is available on Dish Network’s Channel 99.
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