Roseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking Ratings With Trump

Plus, why ‘our show is always political,’ including the season finale

Roseanne Barr enlisted TV daughter and fellow executive producer Sara Gilbert to run interference with the network and studio on her behalf. Photographed by Scott Witter for Adweek; Prop styling: Edwin To

Roseanne Barr is rarely at a loss for words, and this week’s Adweek cover story about her ABC revival’s surprise success was no exception. In these edited highlights from two separate interviews, Barr talks about tonight’s season finale, enlisting her TV daughter (and fellow executive producer) Sara Gilbert to battle with the network and studio on her behalf, her new approach to social media and the “Roseanne effect” that is shaking up the industry.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.