Convergent TV

Rooster Teeth's Appeal Is Transcending the Stereotypical Video Gamer to Reach a Mass Audience

Kids to grandparents love the brand

Antonio Brown, of the NFL, joins Justine Ezarik at a Rooster Teeth live video game tournament.Getty Images
By Sami Main

March 2, 2017

Rooster Teeth, an internet-favorite for video game content, has a mass following as gamers no longer fit the mold that the pop culture previously defined them as.

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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