Connected TV

Roku Wants You to Know That Cord-Cutters Are Forever

According to the company's internal research, 92% never return to cable

Roku's Scott Rosenberg at Adweek's Convergent TV summit.Adweek
Headshot of Scott Nover
By Scott Nover

October 14, 2020

When you’re counting the business winners of the year in quarantine, don’t forget Roku among the Zooms and TikToks benefitting from seismic shifts in how we live, work and consume media. 

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Headshot of Scott Nover

Scott Nover

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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