Roku and T-Mobile Get Weird Ahead of Biopic Premiere

The 360 activation is the connected TV company’s largest to date

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Things are getting Weird at Roku—and T-Mobile is on board.

Roku’s biggest original is just a few days away from premiering. Weird: The Al Yankovic Story, starring Daniel Radcliffe, debuts on The Roku Channel on Nov. 4, and Roku and T-Mobile partnered in the connected TV company’s first 360 activation.

The activation is both on- and off-platform, including elements such as a fan experience on the service, tagged vignettes with Al Yankovic and sponsorship of Tuesday’s live premiere in New York.

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