Rick and Morty Get Their Own Wendy's Drink Flavors and Restaurant Pop-Up for Season 5

Fast-food brand extends its Adult Swim partnership as hit series returns

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Wendy’s is expanding its partnership with Rick and Morty ahead of the hit Adult Swim series’ upcoming fifth season, rolling two show-themed drink mixes in the fast food chain’s Coca-Cola Freestyle machines, as well as a Morty’s pop-up restaurant in Los Angeles.

Top line

The new promotion includes two new flavor mixes in the 5,000-plus Coca-Cola Freestyle machines in Wendy’s locations across the country, from June 16 to Aug. 22, the date of the Season 5 finale.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in