Researchers Find Optimum Times to Run March Madness Ads

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday. But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn't suspense.