Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday. But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn't suspense.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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