Report: Ad Execs Stymied by DVR Ad Skipping

A new study issued by the DVR Research Institute suggests that advertising executives have a keen understanding of the threat posed by time-shifting devices yet are uncertain about what they can do to counteract ad-skipping.
 
The four-part report, “Advertising in the DVR Age,” reveals that 83 percent of marketers surveyed believe the increased adoption of DVRs will negatively impact the effectiveness of TV advertising in the course of the next three years.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in