A steady decline in ratings has led to another tough quarter for Hallmark Channel, which saw second quarter ad sales revenue fall 4 percent versus the prior-year period.
The network took in $49.7 million in second quarter ad sales, down from $51.8 million a year ago. Per parent company Crown Media’s 10-Q filing with the Securities and Exchange Commission, the decrease in ad dollars was directly related to Hallmark Channel’s slumping deliveries.
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