Ratings Sink Hallmark Channel Ad Revenue

A steady decline in ratings has led to another tough quarter for Hallmark Channel, which saw second quarter ad sales revenue fall 4 percent versus the prior-year period.

The network took in $49.7 million in second quarter ad sales, down from $51.8 million a year ago. Per parent company Crown Media’s 10-Q filing with the Securities and Exchange Commission, the decrease in ad dollars was directly related to Hallmark Channel’s slumping deliveries.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in