Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left for giants: Radio Disney.
The 31-station network (all O&O's) has quietly staked out a place in kids' brainpans that has gone more or less unoccupied for the last few years. Music has always been a part of childhood, and the tween audience Disney super-serves on networks like ABC Family has adopted the elderly format in a high-tech way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in