Quibi Says Connected TV Casting Option Will Be Ready by Mid-May

Streaming service cleared 2.7 million downloads this week

Quibi CEO Meg Whitman told Adweek's Lisa Granatstein that the "No. 1 customer request" is being able to cast Quibi to their TVs. Adweek Presents: The Way Forward

By Kelsey Sutton

April 23, 2020

Key insight:

Covid-19 has forced the service to be flexible and adjust to a very different market than it was prepared to debut in.

Dreamworks Animation co-founder Jeffrey Katzenberg and former Hewlett Packard Enterprises CEO Meg Whitman envisioned their streaming app Quibi as a mobile-only service, where users could watch short-form programming in either portrait or landscape orientation on handheld devices while commuting to work or waiting in line at a coffee shop.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.