Quibi Debuts Turnstyle Mobile Video Tech at CES 2020

Format lets viewers watch vertically or horizontally in fullscreen mode

a cellphone screen showing quibi content in landscape and portrait modes

Quibi's patent-pending Turnstyle technology lets viewers watch content in landscape or portrait mode. Quibi

January 8, 2020

When the short-form streaming service Quibi debuts on April 6, it hopes to look a lot different than other mobile content-consumption options like YouTube or TikTok. The upcoming subscription service will include a feature allowing viewers to watch programming in either landscape mode or portrait mode on their phones—without any unused space on the screen.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.