PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO

Ad analytics company adds former TV pro

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand. The company, run by former Neilsenite Mandel, handles clients looking for more accurate targeting than traditional demo buys using client data and purchasing information.

"They get so close to what we've all been looking for in television for a long time," Reichig told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in