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You may not have heard of the TV network Z Living. It's a health and fitness channel available in eight countries and is affiliated with Indian conglomerate Zee Entertainment, but has yet to make a meaningful dent stateside.
You've probably heard of PopSugar, one of the strongest brands among millennial women, with some 44 million monthly uniques according to comScore.
Z Living is in need of programming. And that's where PopSugar comes in. The two have inked a wide-ranging production deal.
"I think the brands are really well aligned," said Rafe Oller, Z Living's general manager, who approached PopSugar Studios president David Grant when looking for ways to work together.