Playing in the Stream

As video becomes more platform-agnostic, it's transforming the children's TV market—and what it means to be a kid

Children’s TV may have a problem on its hands: to a large slice of its target demo, a television is just a dumb iPad. Consider these stats: Cable viewership among kids 6-11 was down 13 percent in the first quarter, following a 6 percent decline in Q4 2011. Meanwhile, some 70 percent of children under 12 in homes with tablets use them regularly, and 51 percent of kids between 5 and 8 across all households are on the computer several times a week.

That means trouble for kids’ networks in particular.

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