Peacock Climbs to 20 Million Subscribers, Takes Heavy Financial Hits

The streamer had nearly $1 billion in losses for the quarter

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Even a World Cup year couldn’t make Peacock fly.

NBCUniversal’s flagship streaming service surpassed 20 million paid subscribers in the fourth quarter of 2022—a 5 million addition—driven by live sports, films and originals in Peacock’s best quarterly result since its launch in 2020.

That still didn’t stop the bleeding. The cost of investing in those new subscribers led to adjusted losses of $978 million for Peacock’s parent company, Comcast NBCUniversal, for the fourth quarter. That’s up from the loss of $559 million in the same time a year ago.

The company’s top executives still believe in the streamer, with chairman and CEO Brian Roberts pointing to its revenue reaching $2.1



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in