Paramount wants to be a conduit for more efficient CTV advertising.
Today, Paramount Advertising unveiled Conduit, a new solution that directly integrates with programmatic platforms for CTV to drive scalability and interoperability for advertisers.
Between the lines
Paramount calls Conduit the industry’s first global direct integration layer for the programmatic ecosystem, including Magnite, Google Ad Manager and all major SSPs, plus key demand solutions from Amazon Publisher Services.
The product is a smart, real-time, neutral integration layer for EyeQ, Paramount’s digital ad platform, with benefits including ad frequency management; clean, actionable planning; and exposure data.