Programming & Performance

Our 10 Favorite TV-Themed Activations at Comic-Con 2019

The networks didn't hold back this year

brooklyn nine nine bullpen sdcc 2019 comic-con activation
You can try to join the Brooklyn Nine-Nine squad at Comic-Con 2019.NBCUniversal
By Sara Jerde

July 19, 2019

The pop culture festival of the year is underway in San Diego. Comic-Con 2019 is an opportunity for TV networks and streaming services to delight existing fans and woo new ones with immersive activations—because what’s even better than watching a show is stepping inside it.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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