With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing

Puts muscle behind its sophomore series

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Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets. Fox looked at its five new series and made Scream Queens its top fall priority, ABC prioritized The Muppets, NBC gave Blindspot its biggest push, and CBS will spotlight Supergirl.   

But The CW has no such marketing dilemmas, with just one new fall show on its schedule, Crazy Ex-Girlfriend, which premieres Monday at 8 p.m.



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