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BRUSSELS Worldwide net advertising revenue for television will swell 5.8 percent this year to $123 billion, defying widespread fears of an overall economic downturn, according to a report by industry analysts Informa.
The growth will be led in part by the Beijing Olympic Games in August, helping 2008 surpass last year’s 3.5 percent growth.
The North American market has the largest share of the total pay TV advertising market, at 62 percent, but this is expected to fall as other regions gain.
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