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NEW YORK The New York Times began selling front-page display ads, a first for the paper.
CBS placed the ad this morning, which runs along the bottom, in color and about two inches high.
The paper has sold small-classified liners on the front page prior to this move, but decided to sell display ads in such a desirable position because of declining advertising revenue. The paper will only sell front-page ads below the fold. Ad revenue throughout the industry has been plunging.
The Times has been selling front-page section ads for the past couple of years.
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