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CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes.
According to Nielsen live-plus-same-day data, CBS’ comedy-heavy lineup averaged 10.4 million viewers and a 3.3 rating in the 18-49 demo, marking a slight decline in reach from 10.6 million viewers on Jan. 21. In the 18-49 demo, CBS last night improved by one-tenth of a ratings point versus the relevant date.
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