Nielsen's Digital Content Ratings Will Now Include Facebook, Hulu and YouTube Video Views

From TV to online publishers, total audiences are becoming clearer

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Nielsen is giving media publishers and marketers more confidence that videos, and the ads associated with them, will be tracked more accurately across various internet platforms. The measurement service announced this morning that it will count video views on Facebook, Hulu and YouTube.

Clients who opt in to the service will receive credit for views of videos distributed on Facebook and YouTube, while Hulu will provide select media partners with data on some of the content currently hosted on the streaming platform.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in