Nielsen's Boehme Joins Kantar

WPP’s Kantar Media has appointed Jeffrey Boehme to the new post of chief research officer for the North American region of its audiences sector, the unit that develops TV, Internet and radio audience measurement services.
 
Boehme (shown) will be based in New York and oversee the company’s research efforts with a focus on methods and procedures, advanced measurement techniques and modeling, the company said.

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