Nielsen Will Split Into Two Companies Following Strategic Review

Media measurement firm will spin off market analytics business

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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday.

The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses. Nielsen Global Media will focus on providing measurement metrics, including television ratings, to media and advertising clients. Nielsen Global Connect, the spun-off portion, will offer consumer packaged goods manufacturers and retailers data and analytics about market share and performance.




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