TV Upfronts

Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Which is good news for media buyers and sellers

The on-demand streaming subscription service and Nielsen signed an audience measurement partnership last summer.YouTube
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By A.J. Katz

May 22, 2018

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Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR).

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A.J. Katz

A.J. Katz is the senior editor of Adweek's TVNewser.

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