Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks

Measurement firm says television metrics were off by up to 6% in February

The organization tasked with checking Nielsen’s homework is crying foul about the measurement firm’s counts of television usage throughout the first year of the Covid-19 pandemic. And after a month-long face-off with TV networks over this issue, Nielsen has confirmed that its figures do, in fact, need adjustment.