Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast’s ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in