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The four-month National Football League lockout may have left football fans scrambling for the Ativan, but for advertisers, a positive outcome to the labor crisis was a given. Ad buys were made throughout the work stoppage, and according to sources on both sides of the negotiations, demand for the NFL has never been stronger.
With just five weeks before the start of the season, the league’s network partners have sold around 85 percent of their regular-season inventory.