New Hallmark Channel Chief Touts Diversity Focus Following Controversy

'We are really seeking to make sure that everyone can see themselves in our movies'

Wonya Lucas and Michelle Vicary
Crown Media Family Networks execs Wonya Lucas and Michelle Vicary discussed their more inclusive slate. Crown Media Family Networks

It was just over a year ago that Hallmark Channel found itself in an unusual position: embroiled in controversy. In December 2019, the network sparked outrage for briefly pulling several ads featuring a same-sex couple kissing, at the same time it was weathering criticism for a lack of racial, sexual and religious diversity in its holiday movies.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.