What Netflix’s Top 10 Lists Say About Streaming Viewership

Kids movies are timelessly popular, while originals see short-term surges

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Shows popular among kids, teens and young adults have more staying power in Netflix's top 10 lists than other hits. Photo Illustration: Trent Joaquin; Source: Netflix

Netflix is notoriously tight-lipped about the information that it releases on the viewership around the shows and movies on its service. In February, though, the streaming service began showing its users the 10 most popular programs each day in an effort to aid content discovery and help users tap into the Netflix zeitgeist, which has offered up a peek behind the curtain as to which shows are resonating on the platform and for how long.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.