Netflix Returns Fire, Says NBC Has ‘Remarkably Inaccurate Data’ and 18-49 Demo ‘Means Nothing’

Company will spend $6 billion on content in 2016

Netflix has kept its ratings metrics under lock and key for several years, refusing to share that data even with the creators of its own original series. So predictably, the streaming service was none too thrilled last week when NBC shared Netflix ratings data from Symphony Advanced Media, which measured the 18-49 demographic of each Netflix episode released last fall.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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