Netflix Returns Fire, Says NBC Has ‘Remarkably Inaccurate Data’ and 18-49 Demo ‘Means Nothing’

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Netflix has kept its ratings metrics under lock and key for several years, refusing to share that data even with the creators of its own original series. So predictably, the streaming service was none too thrilled last week when NBC shared Netflix ratings data from Symphony Advanced Media, which measured the 18-49 demographic of each Netflix episode released last fall.

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