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Stranger Things are happening with the Lacoste crocodile.
Top line
On Monday, Netflix and Lacoste unveiled a collaboration bringing fashion and fandom together.
In a new collection dropping April 12, Lacoste will celebrate a variety of the streamer’s universes including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite.
Between the lines
The eight shows highlighted in the collection were chosen for the values they convey and the diversity of their audiences.
“We think products can be a powerful medium for storytelling, and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment,” Josh Simon, vp of consumer products at Netflix, said in a statement.
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