Streaming & OTT

Netflix Gives Us All the Warm Fuzzies in Nature Documentary Ad During Super Bowl

Unlike last year, this program won't be available to stream right after the game

Netflix touted Our Planet, which premieres April 5.Netflix
Headshot of Sara Jerde
By Sara Jerde

Netflix returned to this year’s Super Bowl, airing a 30-second spot during the game’s third quarter for Our Planet, its upcoming natural history series. The streaming service claimed it was the first time a nature documentary series had a spot in the Super Bowl.

Netflix touted the series, which will premiere on April 5,  as a “a global event that reminds us we’re all on one team.”

The eight-part series, narrated by David Attenborough and from the creator of Planet Earth, will highlight the planet’s wilderness and animal life.

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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