Streaming & OTT

Netflix Gives Us All the Warm Fuzzies in Nature Documentary Ad During Super Bowl

Unlike last year, this program won't be available to stream right after the game

netflix-sb53-content — Netflix touted Our Planet, which premieres April 5.Netflix

February 3, 2019

Netflix returned to this year’s Super Bowl, airing a 30-second spot during the game’s third quarter for Our Planet, its upcoming natural history series. The streaming service claimed it was the first time a nature documentary series had a spot in the Super Bowl.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Streaming & OTT

Netflix Gives Us All the Warm Fuzzies in Nature Documentary Ad During Super Bowl

Unlike last year, this program won't be available to stream right after the game

Sara Jerde

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Sara Jerde