Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever

Nearly two-thirds of the streamer's subscribers are now outside of the U.S. and Canada

Still from The Queen's Gambit
Sixty-two million member households watched The Queen’s Gambit in its first 28 days on the service, making the show Netflix’s biggest limited series yet. Netflix

Twelve months ago, Netflix had just logged 160 million global subscribers and was leaning further into international growth to fuel its growth ambitions. A year later, that subscriber count has grown by more than 40 million, and the company has easily cleared the 200 million subscriber mark—marking another huge milestone for a streaming giant that somehow keeps getting bigger.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.