Netflix Buys Billboards to Promote Black Lives Matter Collection

OOH campaign kicks off this week in New York, Los Angeles

Last week, Netflix rolled out a Black Lives Matter programming collection highlighting stories of racial injustice on the streaming service. Now, the collection is getting a big out-of-home push.

The streamer is launching an out-of-home campaign highlighting four of the titles in its Black Lives Matter collection, including the documentary 13th, the miniseries When They See Us, the television series Dear White People and the recently released Spike Lee film Da 5 Bloods.

Ads will appear this week in locations around Los Angeles and New York, including Times Square.

The push comes as Netflix is reporting higher-than-usual interest in some of those titles, including 13th, an award-winning 2016 documentary about the history of racial inequality directed by Ava DuVernay.



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