Streaming & OTT

Netflix Buys Billboards to Promote Black Lives Matter Collection

OOH campaign kicks off this week in New York, Los Angeles

netflix billboard
Traditional and digital out-of-home ads will promote titles like When They See Us and Da 5 Bloods. Netflix
Headshot of Kelsey Sutton
By Kelsey Sutton

June 17, 2020

Last week, Netflix rolled out a Black Lives Matter programming collection highlighting stories of racial injustice on the streaming service. Now, the collection is getting a big out-of-home push.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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