Netflix Buys Billboards to Promote Black Lives Matter Collection

OOH campaign kicks off this week in New York, Los Angeles

netflix billboard
Traditional and digital out-of-home ads will promote titles like When They See Us and Da 5 Bloods. Netflix

Last week, Netflix rolled out a Black Lives Matter programming collection highlighting stories of racial injustice on the streaming service. Now, the collection is getting a big out-of-home push.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.