Neil Cavuto Wants Your Business

Despite soft ratings, the svp of Fox Business Network and FNC remains confident he can best rivals

Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see just how the two networks differ in their goals and tone. Adweek caught up with Cavuto to talk about those differences and why people should choose Fox Business over its rivals.