NBCUniversal's Total Audience Delivery Metric Makes Its Olympics Advertiser Guarantee Debut

TAD measures linear, digital and out-of-home viewing for the Winter Games

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During the next two weeks, big names like Lindsey Vonn, Mikaela Shiffrin, Nathan Chen and Chloe Kim will dominate NBC’s Olympics coverage. But the Games’ advertisers will be focused on a different moniker: TAD.

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