NBCUniversal Wraps a Nearly $6.5 Billion Upfront With the Highest Volume Increase Among Broadcast Networks

NBC and the cable entertainment networks score high single-digit CPM increases

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The company with the single biggest upfront haul each year, NBCUniversal, has completed its negotiations, crossing the finish line with nearly $6.5 billion in upfront sales, the company told Adweek.

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