Covid-19 Uncertainty Is Prolonging Upfront Talks, Says Linda Yaccarino

Instead of haggling over dayparts and GRPs, industry should focus on 'getting the economy going'

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Each year, Comcast uses its second quarter earnings call to update investors about NBCUniversal’s recently completed upfront negotiations. But that tradition will end Thursday morning, when Comcast execs present the company’s most recent quarterly earnings.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in