Covid-19 Uncertainty Is Prolonging Upfront Talks, Says Linda Yaccarino

Instead of haggling over dayparts and GRPs, industry should focus on 'getting the economy going'

"We can't possibly redo an upfront the same way we've done it since 1962," said Linda Yaccarino. Adweek

Each year, Comcast uses its second quarter earnings call to update investors about NBCUniversal’s recently completed upfront negotiations. But that tradition will end Thursday morning, when Comcast execs present the company’s most recent quarterly earnings.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.