NBCUniversal Eyes 15-Second Ad Reduction, Aims to Transform Industry During Pandemic

Company makes appeal to marketers during its non-upfront event

NBCuniversal executives on a zoom call
Following the presentation, Linda Yaccarino and her ad sales team fielded questions from attendees. NBCU

NBCUniversal, which has already moved to significantly reduce ad loads on some special programming during the pandemic, is further trimming ad loads on news programming by two minutes and is eyeing a reduction of 15-second ads, part of an ongoing effort to transform an industry already facing intense pressure from the Covid-19 pandemic and its related economic effects.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.