NBCUniversal Announces 'Most Comprehensive' Olympics Coverage Ever for Tokyo Games

Company will feature more than 7,000 hours of programming—assuming the event occurs as planned

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


While the world continues to debate whether the Tokyo Olympics should still take place, NBCUniversal is unveiling its massive coverage plans for the Summer Games, due to kick off next month. In what the company is calling the biggest media event ever, NBCUniversal will air more than 7,000 hours of coverage across two broadcast networks, six cable networks and its digital platforms.

While foreign fans won’t be permitted to attend the Games due to Covid-19, the NBC broadcast network will provide the bulk of programming, airing 17 nights of prime-time coverage and 250 hours of stories from the Games.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in